Helping Europe's fastest growing mental health platform put users at the heart of how they build.

Mental Health

Corporate strategy · Patient app · Practitioner portal · AI-enabled

Italy · France · Spain

The challenge

Scaling fast across multiple markets, the ambition was for every squad to make user-informed decisions as a natural part of how they ship supported by a research infrastructure built to keep pace.

The approach

A research foundation built from the ground up, embedded into how every squad works, alongside cross-market studies to understand what drives retention across markets.

The outcome

A scalable research culture where every squad talks to users as part of how they work and a cross-market understanding of retention that the whole business can act on.

Helping the most loved van brand evolve to support future workforces.

Commercial vehicles

Physical · Digital · AI-enabled

US · UK

The challenge

As AI and digital tools reshape the trades, the question wasn’t just where users are today but where they’re heading and what that means for the next generation of commercial vehicle experiences.


The approach

Deep contextual research conducted across real working environments to surface the human signals shaping where things are going, beyond what market data alone could reveal.

The outcome

A vision piece to determine how the next generation of commercial vehicles should be designed to meet the evolving demands of the trades and enable augmentation of the trades through new technology.

Building the infrastructure for human understanding in a highly regulated and fast growing scale-up.

Fintech

Retail investment platform · Investor mobile app · Broker portal app

UK · US

The challenge

Entering a highly regulated market with a complex, dual-sided user base, the goal was to build a research function capable of supporting bold strategic decisions from day one.

The approach

Research infrastructure established from the ground up, tools, processes and compliance, alongside in-depth segmentation work to map the distinct audiences within a complex user base.

The outcome

A clear picture of who their users are and how to prioritise them, a research function built to support ongoing decisions, and the strategic clarity to expand into new markets with confidence.

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